What the numbers mean

Overview answers how the period is going, in sentences first and charts second. Every chart has a table version: choose Table beside Chart, or Show as table under Revenue.

Choose the period

Pick Week, Month, 3 months or Choose dates. A week runs Sunday to Saturday. Everything is compared with the period before it, and Choose dates lets you compare with the period before or with the same dates last year. The page remembers your last choice of week, month or 3 months.

What each section counts

• Bookings. Each column is one day's bookings, not counting cancellations or no-shows. Outlined columns are booked and still to come. Shaded days you were closed.

• Revenue. Card payments and cash you recorded, on the day they were paid, minus refunds. Gift cards and packages count when they're bought. This is before Stripe's and RedStick Booking's fees. Tips are not in Revenue. For what reached your bank, see See when money reaches your bank.

• Booked hours and Services. How much of your open time was booked, and which services filled it.

• New and returning customers. A customer is new in the period of their first booking with you.

• Rebooking. How many customers who came in booked again within 90 days.

• Busiest times of day. Bookings counted by the hour they start, in your local time.

• Canceled and missed. What you canceled, what customers canceled in time, what they canceled late and no-shows.

• By person. Each person's bookings and hours. A booking with two people counts once for each of them, and once in Everyone.

• Website visitors. Visits are counted once a day per person. See See your website visitors.

Coming up always shows the next 14 days, whatever dates you choose.

What you see depends on your role

• Owners and admins see everything, including Revenue, the money column in By person and Tips.

• Managers see the counts but no money: no Revenue, no money columns and no Payouts tab.

• Staff don't have Analytics.